Visual brand identity guide for the DeviceOps Platform.
EdgeIQ is a company that provided the DeviceOps Platform for managing devices, data, software, cloud integrations, and powerful business workflows. The company’s mission is to propel organizations into the Connected Product Economy and help them excel once they are there.
The task was to create a visual brand identity guide for implementation to the website and marketing assets.
The challenge was to create a visual identity that not only appealed to the target audience but also conveyed a sense of expertise, without intimidating or alienating potential customers. The goal was to strike a balance that would attract people to this intellectual product while ensuring it remained approachable and inviting.
To address the challenge, the main focus was on designing a solution that captured the essence of the brand's intellectual nature while maintaining an approachable and inviting visual appeal. Working closely with the client, we incorporated the client's chosen color palette, which conveys a sense of professionalism and sophistication. Additionally, was introduced fresh typography and made strategic use of imagery and whitespace to infuse a contemporary feel. The result is a visually engaging brand identity that strikes the perfect balance between expertise and accessibility, aligning with the client's vision.
