E-commerce app design for bridal boutique.
LOHO BRIDE is a bridal boutique in Los Angeles. The main aim of the company is to create a safe space for all who may have never dreamt of getting married. By having our hands on the pulse of the latest discovery brands, as well as household fashion names, the company curates a range of design-forward aesthetics and quality materials with keen attention to detail.
The task was to create a user-friendly shopping experience and convey a sense of aesthetics and quality through the design.
To minimize the reasons for abandoning a purchase due to inconvenience in an online store.
Analysis of all stages of the buyer and the introduction of useful features to improve the shopping experience, such as: native navigation, advanced search, size selection assistance, the ability to purchase without registration and a simple checkout.
